I learned many things from my dear friend Bob Gussin but none was more important than his attitude toward failure. Bob was the head of research for Johnson and Johnson and his outward demeanor rarely gave off the reality that he was passionate about positive outcomes. Despite this drive he realized that the process of research is a series of hurdles and many failures. He never allowed his speech to personalize the inevitable failures ,and always re framed the situation into learning opportunities.
His re framing almost always produced valuable information in continuing the search for meaningful breakthroughs.