I had the good fortune to speak with Cevin Byerman the publisher of the prestigious magazine” Publishers Weekly” at an event in Dallas.We chatted about the tasks facing authors today and he shared some of his experience.”First the book must have a message and the author must have a passion for the work. Couple that with the absolute need to be discovered and the ultimate goal will be reached,” He added” it is critical that everyone that knows the author participate in establishing the “Buzz”” especially through social media.”I completely understand this, and believe I have a message, the passion and with your help the discovery will be achieved