The two powerful motivators in life are pain and pleasure.In many cases we avoid new choices because we seek to avoid emotional pain. The path to alternatives which ultimately will lead to something worthwhile has a price tag and this almost always has some degree of difficulty. The loss of weight, learning a new language, seeking a different job, going back to school and many other possibilities are rarely achieved without some degree of pain. When the pain level is raised it may be the motivator to proceed with starting something different. However, the pleasure factor is too often ignored in life. What would it be like to feel better and healthier by losing weight? Would going back to school offer new opportunities? Would learning a new language or a new skill bring feelings of fulfillment? It is always worthwhile to put the cards on the table and to visualize the pain and the pleasure in all possible choices.