Years before I became a corporate consultant working in the area of Strategic Planning I did a post doctorate as a therapist in a psychiatric hospital. The death of Robin Williams brought back memories of so many persons I encountered who lived daily with the burden of overwhelming depression. Those who dismiss this illness by labeling them as weak or crazy have no idea how tortured they are. It is my conviction that even to this day we have a backward approach to mental issues. Perhaps the only good that come out of Robin’s death is that it will raise again the need for all of us to grow in understanding of the persons afflicted and the pain and suffering of their loved ones. It is an illness and sideline labeling does nothing to help those who need our compassion and love.